2021
Trusted Buildings
Trusted Buildings
Going forward, trust will be the most important factor for building occupants. Having a “smart” building will be meaningless if the people don’t trust that this intelligence is being used with their best interests in mind. It’s also critical that the building truly enables a sense of purpose within the space.
Deep trust with occupants will require a commitment that doesn’t stop at the building entrance. The connection should reach deeper into the tenancy as a means to promote the stickiness of lease renewals, no matter the circumstance.
Successful real estate organizations will centralize trust into their business strategies and establish an occupant-centric approach to building management that enables them to extrapolate data to understand how occupants use and interact within a building.
Drill down to understand the resulting stakeholder needs
Business needs
Develop a strategy for an ingrained sense of trust and buildings that provide enterprise-wide continuous monitoring, scoring, and calibration.
Human needs
Trust a building just as they would a favorite consumer brand, as well as trust that their private information is respected and protected.
Community needs
A net-positive impact on the environment and sustainability, as well as programs to help improve local communities.
This has been prepared for information purposes and general guidance only and does not constitute legal or professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is made as to the accuracy or completeness of the information contained in this publication, and CohnReznick LLP, its members, employees and agents accept no liability, and disclaim all responsibility, for the consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.
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